They have so much in common to begin with. OK, so what are the differences between and DAM and a MAM? Both platforms should allow control of both content and users to ensure that users only have access to the content they are entitled to and have the tools they need (entitlements) to work with that content. The goal of both systems is to control ownership of content (manage), make that content easy to find, share that same content with others and finally, track that usage. How have the lines between MAM and DAM blurred?ĭAMs and MAMs before talking about what’s different, let’s discuss what they have in common.
If you ever thought about trying to understand the difference between Digital Asset Management (DAM) and Media Asset Management (MAM) then this post is for you. The difference between a DAM and a MAM: What Digital Asset Managers and other marketers need to know
